BEAUTY TOOLS

The application experience is often the greatest competitive opportunity to set a beauty product apart from the others. Simple yet innovative beauty tools and application methods can enhance this consumer experience.

APPLICATION MATTERS

In beauty, two moments of truth have the largest impact on winning the customer’s heart and mind. The first is the initial engagement with the product – the visual appearance and packaging. The second moment is the application experience, or when the customer actually uses the product.

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ABOUT KARINA BRUSH

The global expert in cosmetic application, Karina Brush combines science and design to deliver innovative makeup beauty tools that help beauty brands large and small differentiate themselves and provide the customer with the best experience.

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